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Red Carpet Recognition By Donna Cutting
The Anytown USA Finance Company was having problems. Employee retention was at an all-time low, and morale within the company was sinking. The productivity of the few remaining long-term employees was dropping and to make matters worse, recent customer service scores were less than stellar. Leaders in the organization were stymied. “We’ve done everything right! Why isn’t it working? We’ve got a fabulous recognition system, plus fantastic benefits!” And they did. They had a state-of-the-art gymnasium employees could use free of charge. Tickets for major sporting events and theatrical presentations were available to everyone – the best seats in the house! They gave out pins on someone’s employment anniversary; they gave out plaques at the end of every year, and they named an employee of the month at every branch (that person even got a primo parking space). And they partied! Lavish events with themes and funny hats and everything. What could possibly be the problem? “Quick,” the leaders thought, “let’s put HR on the case and get this problem solved”! Good solution, right? Wrong! Contrary to popular belief, employee retention and engagement is NOT a function of the HR Department. A Gallup Study of 12 million people in 7,000 companies found that an employee’s relationship with his or her direct supervisor largely determines the length of their stay within the organization. The organizational leaders (including the HR managers) in the true example above threw big bucks at recognition systems, employee benefits, and technologically advanced communication systems – and still the turnover continued. Employee satisfaction scores were lower than ever and the bottom line was taking a major hit. The problem that wasn’t being addressed? The interpersonal relationship between managers and their direct reports. Surveys and one-on-one conversations revealed that many employees felt belittled, disrespected, and undervalued by their direct supervisors. A problem no pin, plaque, or party was going to fix. Certainly not something the HR Department could wave a magic wand over and make go away. Retention depends on your supervisors While the pins, the parties, and the plaques certainly can be effective tools in the employee engagement process, they mean nothing if people don’t feel valued, respected, and appreciated on a day-to-day basis. The first place to put your energy is in making sure you are hiring managers who have the ability to inspire others. The first place to put your money is into training those managers to show effectively how much they are treasured. Gene Perret, a comedy writer and author who wrote for Bob Hope among other comedians, often says that Bob Hope was the “best boss he ever had.” The four reasons he gives sum up the crux of my message.
If every manager in your workplace kept Gene’s fourth reason in mind, you would cut your employee turnover and disengagement down significantly. To that point, Gene tells a story of Bob keeping the Secretary of State on hold so he could finish his conversation with Gene. What a message of respect he sent to his worker! On the other hand, one employee of a health care company had scheduled an important phone conference with her boss, weeks in advance, to discuss her future with the organization. Her boss took the call while going through a fast food drive-through and munching on a hamburger. What kind of message do you think that sent? Oh, and by the way, that employee has moved on to another company where she feels more valued by her direct supervisor. “When I was in his presence, he made me feel important.” How do you reach the others? By putting your money where your mouth is. Those managers who don’t “get it” will only begin to “get it” when you demonstrate how critical it is to their success in the company. In the example of Anytown Finance Company above, managers were rewarded handsomely for their contributions to the bottom line of the company. If they made or saved the company money, they got rewarded. However, if they were losing their employees, nothing happened. Maybe they had a meeting with a superior to “address” the problem, but nothing significant happened. So why would they change their methods? They were working. Perhaps they weren’t great with employees, but they made the company money and were rewarded. The problem with this kind of thinking is that it doesn’t last. Continue to disrespect employees and it will eventually, if not sooner, negatively affect your bottom line. Your customer service is only as good as your most disengaged employee. The Anytown Finance Company found this out when their profits started plummeting. It’s got to start at the top. The executive team must demonstrate respect and appreciation of all employees, and send a message to each manager that it’s expected that they do the same. If you want your managers to better respect and engage their direct reports then you’ve got to hire people with that in mind, evaluate them on how well they do so, and reward – or not – accordingly. Then provide them with training and tools to roll the red carpet out, keep it out, and lead a team enthusiastically committed to carrying out the mission and vision of your company. Here are a few easy tips that some CEO’s, HR Directors, and managers have used effectively to let their team members know just how much they are valued. Roll out the Red Carpet HR professionals and other managers in the company can set the stage for how employees can expect to be treated by rolling out the red carpet during the “welcome aboard” process. In theory, this is the perfect time to demonstrate to new talent exactly how you expect your customers to be treated – by treating them the same way. Effective on-boarding starts before the employee’s first day on the job. If you’re Jobing.com, a company that connects employers with job seekers in their local market through the Internet, it starts at the interview. “It isn’t unusual,” says the Vice President of Talent Development Nicole Spracale, “to have a candidate come into the interview room exclaiming that ‘at least 70 people welcomed me in the lobby!’” A slight exaggeration, but the team at Jobing.com make it a point to kill their candidates with kindness. Candidates who are a good fit leave exclaiming, “This is it! I know Jobing.com is the place for me.” Once a position is offered, the HR team immediately sends a welcome letter, but the welcome does not stop there. General Managers will call with their personal welcome to let the newcomer know what to expect, answer any questions, and provide them with contact numbers they may need. The team members of the recruit also send welcoming e-mails, which helps their new co-worker feel connected prior to their first day at work. After a two-week orientation at the home office, new recruits are treated to a special lunch, hosted by their co-workers, to welcome them to the team. Once an employee starts, their general manager receives a list of their favorites: their favorite restaurant, favorite store, and so on. This enables managers to get to know their new team members as human beings and personalize future recognition efforts. When the new recruit has their first success, co-workers and managers will send cards and celebratory emails. Life at Jobing.com has begun. Does their red carpet treatment work? At the very least, be sure that HR professionals, managers, and even co-workers schedule time with new recruits on days they are available to spend time with them. One HR Director scheduled new employees to come in at the same time as current team members. On their first day, the newcomers arrived 15 minutes early and sat in the lobby, while their new co-workers ran in several minutes late chatting, rushing, grabbing coffee and ignoring them. To solve this problem, she now has new recruits come in a half an hour after everyone else, and ensures that plenty of people are available to provide a good welcome. Show how much you appreciate the new people Keep the Red Carpet out Once you roll out that red carpet, everyone on the leadership team has a part in keeping it out. You can show your employees how much you respect them by asking for, and learning from, their input. For instance, Arthur Keith, General Manager of the Gaylord Opryland Resort and Convention Center, holds town hall meetings with each department in his hotel. He asks his employees: “What do we stop? What do we start? What do we continue”? Employees write their answers on note cards, and Keith goes through every one and starts the conversations. Managers and direct supervisors can improve their employee recognition habits by keeping the following phrase in mind: When you see it, say it! Get in the habit of verbalizing specific praise whenever you see something you like or you think something great about an employee. Don’t let the thought stay in your mind. Say it out loud. This doesn’t take a lot of time, or even cost a cent, but it has a huge impact. Once every leader in the company clearly understands how important it is to show respect and appreciation for each employee, you will see changes in employee retention, engagement and your bottom line. As Arthur Keith said, “Once we put our STARS (Gaylord employees) first, our customer service scores began to rise, and our profit goals have gone from $50 million to $100 million, because we are now positioned to the point where we are confident we can accomplish it.” A pin, a plaque, or even a stellar HR Department can’t achieve that kind of employee engagement. It takes commitment on the part of every single leader in your organization to make those around them feel important. © Donna Cutting, 2008.
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Recession Continues to Affect Compensation in 2008 As Employers Group’s 2008 Professional Compensation Survey (PCS) rolls off the press, many companies are taking a second glance at the going compensation rates for their new and current employees. Economic pessimists have already begun the first quarter of 2008 by screaming recession as they look to the last month of 2007 and the first couple of weeks of 2008 as a dire prediction of the quandaries California employers and job seekers will be presented with this year. According to the Bureau of Labor Statistics, an increase in unemployment rates from 4.7 percent to 5 percent in December 2007 points to a continued downfall. Coupled with this, employers are again facing a flat-lined salary budget change. In desperate efforts to retain their seasoned employees, companies are attempting to balance their unemployment woes by offering whatever miniscule increased compensation rates they can afford. This alone has proven to be a cumbersome situation. Due to the slightly less than idyllic salary budget increases for 2008, employers are trying to preserve a sense of stability between the costs of labor with the incentives required to retain their current employee base. What’s the dig with compensation strategy? The trends in California and across the U.S. continue to show a strong pattern when it comes to Finance and Accounting positions, which have the strongest increase and demand in the job market. As the Employers Group 2008 PCS reveals, Finance and Accounting positions saw an average increase of 4.3 percent in 2005-2006, which rose again to 5.1 percent in 2006-2007. Yet again, these employees in accounting positions will likely see the heaviest expected increase in compensation rates for 2008. Human Resource professionals, however, are seeing a consistently meager increase in the last couple of years, allowing them only 0.9 percent and 2.1 percent, respectively. Merit increases The “Baby Boomer” exit For these job-seekers, a balanced combination of education and experience makes for a preferred candidate and excellent investments for companies – especially with the tight budgets they are facing. However, it also makes for a hard catch, and recent college graduates appear bloodthirsty as they scour the job markets with resumes in hand and little experience under their belts. Besides a higher education, experience becomes a necessity and not only a “preference” when the best positions are scant and compensation is a big issue. What to expect About the Survey By Linda S. Camacho, |
Creating a Business Case for your HR Systems When HR requests an investment, it is often put on the back shelf because HR may not be considered a profit center. However, don’t let that discourage you from going after a new HR system. When looking to purchase a new software system, you should go to your CFO or CEO with a business case in hand. To get the HR, payroll, training or recruiting system you need, you will probably have to justify it. My goal with this article is to provide the basics for creating a business case so you can win management’s buy-in for the project. How sophisticated your organization is around budget and finance matters will determine the complexity of your business case. Even if your organization is more informal about spending, you’ll still want to put together a business case so your project isn’t put on hold. Making a business case for your HR system should include these key components: the reason for change, the benefits of changing, the cost of changing (and the cost of not changing), risks, success factors, and a financial analysis. Reasons
This is the section where you’ll put all of the benefits that support your business case, even if you can’t quantify them.
Initial project/solution search – This accounts for the time spent researching, reviewing proposals, etc. You will want to use an average burden rate for those involved in the decision making.
Identify those items that might present problems for your organization.
When embarking on any project, it is important to understand what the critical success factors are for your project. Ex: Removing some of the responsibilities from your HR manager will allow them to participate in the meetings for the project. Financial models
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