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Keeping your Gen-Y Employees Engaged
By Nicholas Aretakis

Your company has an immediate need to hire additional staff to address robust growth prospects, and many of these new employees will be 20-somethings in entry-level positions. Will you be able to educate these entry-level employees quickly and generate productivity and subsequent return on your investment?
Human resource management with younger employees offers interesting challenges. To start with, many of these younger employees will be struggling with personal aspects of their lives since breaking the financial umbilical cord they maintained with their parents for the past 22-plus years. For many Generation Y-ers, the workplace is the first adult, truly independent experience they’ve had since school.
How can you provide mentorship to the Gen-Y employees who will become a substantial component of your company’s growth and future? How do you avoid high attrition rates and a “brain drain” amongst a generation of young employees who job-hop more frequently than any other in history?
First, let’s look at what we know about these employees. A two-year survey of more than 200 young adults at over 60 major colleges, universities, and technical schools, including recent grads and those embarking on first careers, revealed some interesting findings. It found that what today’s 20-somethings worry about most is making a life-long decision too early. What these young people say they want is to enjoy life right now more than to make money. And what they believe holds them back is a lack of basic job-survival skills—and sometimes, the basic life skills, such as budgeting and debt management, as well.
From an HR perspective, this information offers a gold mine of opportunity. Like it or not, your company becomes a second “home” to these young people. For Gen Y-ers, a good relationship with supervisors and co-workers is crucial, as is the sense that their work is meaningful and relevant to their life. As an HR professional, how can you make their work relevant and keep them engaged and happy?
To start with, you can address their major concerns and challenges in the workplace, and help them get settled in their new position at your company. Above all, you can help them develop into experienced, loyal employees by getting them off to a good beginning—and then by keeping an eye on their progress and job satisfaction.
Here are some specific tips to help a young employee acclimate to a new job—and stay relevant over the long haul.
A one-on-one “goals” meeting with each young new hire
Discuss what they want and expect. Encourage entry-level workers to develop and articulate long-term goals, and then help them map out short-term stepping-stone goals to achieve them. Be sure to talk big picture as well. What does this young person dream about? How might this job accelerate their development, responsibilities and earning potential? Let them know you want to be part of their future.
Make expectations clear
Discuss, as new hires, what is expected of them. Include such specifics as extended hours during crunch times, business travel, and professional work behavior. Be as specific as possible: e.g., use of cell phones, social networking on the clock, dress codes, language, arriving late, sick days, socializing during work, email/IM/BlackBerry addiction, and so on. Many Gen Y-ers have difficulty making the transition from dorm rat to suit. Simple cube etiquette guidelines, and even basic ideas such as meeting deadlines, sometimes present learning curves for these young employees.
Alert them to feedback procedures
Every young employee needs to understand that their actions have consequences. Explain how their performance of tasks will be acknowledged, detail your company’s policy on constructive feedback and coaching, and offer guidelines about giving and getting feedback. Young employees need to know that it’s okay for them to speak up, and that it’s also all right to make mistakes—as long as they seek to understand a misstep and make an effort to correct it.
Encourage them to keep an “accomplishment log”
This is the employee’s own private record of tasks accomplished, skills learned, triumphs, and so on. Encourage them to include everything they are proud of. Not only is this a good way to keep track of goals and progress, but such a log will come in handy when the first performance review rolls around. A young employee who can confidently articulate his or her worth will be viewed more favorably when promotion time arrives.
Pair them with a mentor
Without infantilizing young employees, there are ways to help them understand effective ways to get noticed, shine in meetings, and be rising stars – without offending older, more established employees. Talk with them about respect and humility, which can be demonstrated by: asking questions, rather than being a know-it-all; framing ideas or suggestions in the form of a question, such as “Would it make sense to call the company and request payment?” rather than, “We need to call the company and tell them they need to pay right now.”
This type of communication leaves room for interaction. Talk about: offering solutions rather than complaining; listening instead of getting defensive; and taking ego out of discussions rather than taking things personally. Older, more experienced employees are great mentors and models for these basic workplace behaviors.
Emphasize quality of life
If your company offers amenities, such as gym membership, corporate volunteer programs, or development incentives, help employees become acquainted with these from the get-go. You may even want to provide a list of local restaurants, stores, ATMs, and other attractions to help them think of their workplace as a hub. Young employees who feel that their company takes an interest in their happiness, well-being, and work-life balance are more likely to stick around.
Help them get settled
Often, 20-something employees are not only working their first real job, but are living in their first real apartment, perhaps even in a new city. Without infringing on their privacy, it is perfectly fine to ask employees if they need any advice about the city, their neighborhood, cultural offerings, etc. Some HR departments offer introductory packets that include local entertainment, transportation, and other information to help newcomers feel welcome.
Introduce them around
Make new employees feel welcome. Introduce them to as many people as you can. Take the time to chat with employees so the young new hire (this applies to any new hire, by the way) can get a sense of your company culture. You might even want to invite the employee to lunch and include a number of employees from different departments, so they will have a chance to exchange questions.
Model reliability
Show new employees that you are reliable, that you do what you say when you say you will, and that you follow through. If the employee wants information about the company’s 401(k) for example, make sure you write down this request and then deliver. Young employees need to know that they have someone they can “count on.” You are the first person this employee has spent a lot of heart-to-heart time with. Don’t squander this privileged position.
Check up on them
After the new Gen-Y employee is initiated in the job, schedule a monthly meeting for each of the first three months to make sure that they are thriving. Invite questions and suggestions. Revisit one or two of the short-term goals, and ask the employee how well they’re staying on track.
Catch them doing things right
Above all, Gen-Y employees need to feel welcome, appreciated, and relevant. Make an effort to pass along compliments in an informal manner – don’t wait for the performance review.
Young employees may need a little extra attention from HR, because they are making a major life transition—not just a job transition. It is the wise HR professional who addresses the specific needs of new 20-something hires – and reaps enormous benefits in the form of retention rates and more productive young employees as a result. 
Top Ten Worries of Gen Y Employees
According to a two-year survey of hundreds of 20-something college students and recent grads nationwide entering the workplace, here are their top ten worries:
- Making life-long decisions at such an early age.
- Self-doubt caused by too many career choices.
- Fear of failure.
- Finding a job I love that also pays well.
- Working so much that I don't enjoy life.
- Getting into a 9-to-5 rut.
- Making a big mistake and not being able to turn back.
- Not making enough money to live.
- Becoming unhappy with my job and my life
- Having life/career regrets later.
How HR can Use this Information
When hiring young employees:
- Provide a work culture that is stimulating, fun, and welcoming.
- Pay attention to work/life balance issues, which rank among the top concerns of 20-something employees.
- Earn their trust so you can talk frankly about their work satisfaction.
- Give them tasks that feel meaningful to them.
- Build job flexibility into their positions.

Nicholas Aretakis is a life skills and career coach for college students and recent grads.
For his new book, No More Ramen: The 20-Something’s Real World Survival Guide (Next Stage Press), Nicholas conducted a two-year survey to uncover the top work-life challen-ges of young people entering the job market. He hosts an interactive community for college students, recent grads, and 20-somethings at www.NoMoreRamenOnline.com, including downloadable tools useful for new employees as well as HR professionals.
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